Bachelor of Business (Public Relations)

Get a Head Start in Your PR Career

Good communication and marketing skills are essential for career in public relations (PR).

Strong theoretical knowledge can get you started - but practical experience can get you much further.

This specialist APM course is the only one of its kind offering 200 hours of work placement. Graduate with a university-equivalent degree and hands-on industry experience for a strong career advantage.


	PR Manager Communications Manager Head of Public Relations PR Director More PR jobs

Quick Course Guide
Qualification	Bachelor Degree	Start dates	Trimester start dates - enquire now about upcoming start dates
Course length	2 years full-time or 4 years part-time (including internship)	Pre-requisites	Mature age students: relevant academic and work experience School leavers: minimum ATAR / ENTER score of 63.4
Delivery method	On campus in Sydney & Brisbane and by distance education	Assessment	Practical assignments + written examinations
Delivered by	APM College of Business and Communication	Finance options	FEE-HELP & Lombard Finance

Course Modules

Management Principles & Practices
Accounting In a Business Environment
Understanding Advertising
Understanding Marketing
Understanding Public Relations
Introduction to Consumer Behaviour
Economics in a Business Environment
Marketing Communications
Brand Building
Introduction to Quantitative Methods
Introduction to Applied Finance

Marketing & Audience Research
Public Relations Strategy
Introduction to Business Law
Industry Engagement
Introduction to Public Relations Writing
Issues Management
Corporate Social Responsibility
Strategic Management
Industry Placement
International Public Relations
Advanced Public Relations Writing
Two Electives

Industry Accreditation

This course is approved and accredited by:

Australian Marketing Institute
Public Relations Institute of Australia
Australasian Promotion Marketing Association
Advertising Federation of Australia

Exit Qualifications

You can choose to exit this course with a Diploma of Business or an Advanced Diploma of Business (Public Relations) qualification if you have completed a certain number of modules. Contact a SEEK Learning consultant for more details.

Gain Practical PR Knowledge and Skills

This specialist PR course will teach you how to engage, communicate and influence audiences.

You'll learn how to combine communications strategies and current technologies to maximise the impact of messages. You'll also learn how to act ethically and sensitively to the target audience's needs.

Through work placement, you'll learn about the PR industry first hand - and gain practical skills to complement your theoretical knowledge.

Location, Study Time & Start Dates

This PR course is delivered at APM campuses in Sydney and Brisbane, and can be completed in two years of full-time study - compared to the usual three or four years at university. Graduate and start earning sooner than your university counterparts.

You can also complete this course in four years of part-time study, or by distance education.

There are three start dates a year for this course. Contact a SEEK Learning consultant now for upcoming start dates and lecture times.

Practical Training by Industry Practitioners

APM courses are designed and delivered by industry practitioners, ensuring that what you learn is practical, relevant and up-to-date.

Classes are kept small, with a maximum of 25 students, to ensure that you get individual attention when you need it.

Training is designed to be as interactive as possible. Class discussions, group work and study groups are encouraged to help you get the most out of your studies.

Career-focused Training

APM's training is so effective that 91% of 2007 graduates are working in the field in which they studied.

Career Advantage through Internship

Through APM's Internship Programme, you gain 200 hours of professional work experience during your course. With over 300 organisations to select from, you have an excellent opportunity to experience life working in your industry and company of choice.

Because APM graduates are so highly regarded, many internships lead to permanent employment - so you could graduate with a job waiting for you.

Study Now, Pay as You Earn

FEE-HELP is available for this course. Almost every Australian citizen is eligible for Government assistance through the FEE-HELP program, which means you do not have to pay anything upfront, but can pay for your course as you earn. Contact a SEEK Learning consultant to find out more about how you can study now and pay as you earn.

SEEK Learning also provides a finance option from Lombard Finance in Australia.

In addition, this course is Austudy and Abstudy accredited.

Student Support

APM is serious about your career, and provides a range of support services to help you achieve your goals. In addition to a comprehensive resource centre, you also have access to:

Informal Career Clinics
Work with career counsellors to improve your interview skills, presentation and CV writing.

Academic Skills Tutors
Get assistance with tertiary study skills whenever necessary.

Job Listing
APM gains exclusive access to certain industry job vacancies and lists all relevant opportunities on their website.

Student Events
Meet industry professionals and gain valuable contacts at various events including networking nights, coffee club events and industry association events.

About APM

APM, the recognised specialist in marketing, PR and event management courses, is renowned for delivering qualifications with unsurpassed industry recognition.

Developed by the industry for the industry, APM courses are highly regarded and focus on career-relevant and practical skills.

The best proof of this is the remarkable success APM graduates have in securing rewarding employment in the competitive PR industry.

APM College of Business and Communication (APM) is a trading name of Think: Colleges Pty Ltd which is a wholly owned subsidiary of SEEK Ltd.

Learn more about APM.

A Better Alternative
	What attracts me to the APM College degree is the pace at which I can graduate. It's a lot shorter than a traditional university option. Chris Tyrrell APM Graduate