Diploma of Marketing

Fast-track Your Marketing Career

Great marketing grows businesses, engages customers and makes companies famous.

To start a career in marketing, you need core marketing skills and a recognised qualification - exactly what this APM course delivers.

Gain a government-accredited, respected diploma - endorsed by all key industry bodies - in just one year of part-time study.


	Marketing Co-ordinator Marketing Assistant More marketing jobs

Quick Course Guide
Qualification	Diploma	Start dates	Quarterly start dates - enquire now about upcoming start dates
Course length	26 weeks full-time 52 weeks part-time	Pre-requisites	Year 12 (HSC) or equivalent
Delivery method	On campus in Sydney & Brisbane	Assessment	Practical assignments + written examinations
Delivered by	APM College of Business and Communication	Finance options	VET FEE-HELP and flexible payment options available

Course Modules

Introduction to Marketing
Interpret Marketing Trends and Developments
Implement Marketing Activities
Conduct a Marketing Audit

Consumer Behaviour
Plan eMarketing Activities
Manage Fundraising and Sponsorship

Industry Accreditation

This course is approved and accredited by:

Australian Marketing Institute
Australasian Promotion Marketing Association
Australasian Sponsorship Marketing Association

Specialise in Your Area of Interest

This course delivers a general qualification for those seeking an entry-level career in marketing.

APM also offers optional professional development workshops at no extra cost for those who want specialist skills in these particular areas:

Artist management
Introduction to Business Law
Media Training
PR Fundamentals
PR Communications Theory and Research

PR Strategy and Management
Managing and Coordinating Sportspeople
Sports Events and Spectator Management
Experiential and Promotional Marketing
Event Project Management

Designed and run by industry experts, these workshops are tailored to specific sectors and prepare you for the corporate world - so you graduate with better employment outcomes.

You can attend as many workshops as you like. For each workshop you complete, you will be awarded a certificate of completion.

Location, Study Time & Start Dates

This marketing course is delivered at APM campuses in Sydney and Brisbane, and can be completed in 26 weeks of full-time study, or 52 weeks of part-time study - half the time it takes elsewhere.

The Diploma of Marketing has four start dates a year. Contact a SEEK Learning consultant now for upcoming start dates and lecture times.

Practical Training by Industry Practitioners

APM courses are designed and delivered by industry practitioners, ensuring that what you learn is practical, relevant and up-to-date.

Classes are kept small, with a maximum of 25 students, to ensure that you get individual attention when you need it.

Training is as interactive as possible. Frequent discussions, group work and study groups help you get the most out of your studies.

Career-focused Training

APM's training is so effective that 91% of 2007 graduates are working in the field in which they studied.

Study Now, Pay as You Earn

Almost every Australian citizen is eligible for Government assistance through the VET FEE-HELP program. This means you do not have to pay anything upfront, but can pay for your course as you earn. Contact a SEEK Learning consultant to find out more about how you can study now and pay as you earn with VET FEE-HELP.

Flexible payment and financing options are also available.

This course is Austudy, Abstudy and Youth Allowance approved.

Student Support

APM is serious about your career, and provides a range of support services to help you achieve your goals. In addition to a comprehensive resource centre, you also have access to:

Informal Career Clinics
Work with career counsellors to improve your interview skills, presentation and CV writing.

Academic Skills Tutors
Get assistance with tertiary study skills whenever necessary.

Job Listing
APM gains exclusive access to certain industry job vacancies and lists all relevant opportunities on their website.

Student Events
Meet industry professionals and gain valuable contacts at various events including networking nights, coffee club events and industry association events.

About APM

APM, the recognised specialist in marketing, PR and event management courses, is renowned for delivering qualifications with unsurpassed industry recognition.

Developed by the industry for the industry, APM courses are highly regarded and focus on career-relevant and practical skills.

The best proof of this is the remarkable success APM graduates have in securing rewarding employment in the competitive marketing industry.

APM College of Business and Communication (APM) is a trading name of Think: Colleges Pty Ltd which is a wholly owned subsidiary of SEEK Ltd.

Learn more about APM.

Supportive Training
	APM offered great support in terms of accessibility of lecturers and faculty staff if you ever had a question or needed help. The course itself is relevant to today's world. Clint Salter APM Graduate